How to Choose the Right Towel for Your Property: A Hospitality Buyer’s Guide
20th September, 2025
In hospitality, every detail matters — and towels are no exception. Whether you’re outfitting a boutique hotel, a coastal rental, or a wellness retreat, the right towel can elevate comfort, reflect your brand, and leave a lasting impression.
Understanding GSM and Material
GSM (grams per square meter) is the key to towel performance:
- 300–400 GSM: Lightweight, quick-dry — ideal for spas or beach properties
- 500–600 GSM: Plush, absorbent — perfect for upscale hotels and guest suites
- 600+ GSM: Ultra-luxury — best for premium suites and indulgent experiences
At Soft Touch Linens, we favor long-staple cotton and OEKO-TEX® certified fabrics for softness, durability, and peace of mind.
👉 Explore our Turkish towels
Match the Towel to Your Property Type
Every property has its own rhythm — your towels should reflect that.
- Boutique Hotels: Go plush and oversized for a luxurious feel
- Coastal Rentals: Choose lightweight Turkish towels that dry fast and pack well
- Wellness Retreats: Offer spa-style robes and matching towel sets for a cohesive experience
👉 Shop bathrobes | Browse bedding
Color, Branding & Care
Neutral tones offer timeless elegance, while branded embroidery or monograms add a personal touch.
- Choose colors that complement your interiors
- Consider custom sets for suites or VIP guests
- Use gentle laundering practices to extend textile life
👉 Contact us for bespoke options or care guidance
🛒 Ready to Refresh Your Linen Collection?
Discover our curated hospitality towel range — designed for comfort, crafted for impact.
Because every guest deserves softness they’ll remember.
🔗 Visit us at: www.softtouchlinens.co.uk