Why Turkish Towels Are the Hospitality Industry’s Best-Kept Secret

In the world of hospitality, every detail matters. From the scent in the lobby to the softness of the sheets, guests notice—and remember—how they’re made to feel. One of the most overlooked yet powerful tools in creating that feeling? The humble towel. But not just any towel.

✨ The Turkish Towel Difference

Turkish towels, also known as peshtemals, are woven from premium long-staple cotton, making them exceptionally soft, absorbent, and quick-drying. Unlike bulky terry towels, they’re lightweight and elegant—perfect for boutique hotels, spas, and guest houses that value both function and flair.

• Fast-drying & space-saving: Ideal for high-turnover environments and compact storage.
• Luxurious feel: Guests instantly notice the difference in texture and quality.
• Versatile styling: Available in minimalist neutrals or coastal stripes to suit any brand aesthetic.

🏨 Why Hospitality Professionals Love Them

Turkish towels aren’t just beautiful—they’re practical. Their durability means fewer replacements, and their quick-dry nature reduces laundry loads and energy costs. For eco-conscious properties, they’re a win-win.

• Lower laundering costs
• Longer lifespan
• Elevated guest experience

💡 Styling Tips for Guest Rooms & Spas

• Roll them into spa-style bundles for a clean, curated look.
• Layer them over bathrobes or bedding for a tactile, visual touch.
• Offer them as poolside or beach towels—guests often ask where they can buy them!

Soft Touch Linens: Where Elegance Meets Utility

At Soft Touch Linens, we source our Turkish towels with hospitality in mind. Every weave, every hem, every hue is chosen to complement your brand and delight your guests. Whether you’re refreshing your spa offering or curating a welcome basket, our towels bring comfort, style, and story to every stay.

Explore our full collection at softtouchlinens.co.uk