🧼 Towel Talk: What GSM Really Means for Guest Comfort
30th October, 2025
Because every gram counts when it comes to softness, absorbency, and guest satisfaction.
When guests reach for a towel, they’re not just drying off — they’re forming an impression. Is it plush or papery? Luxurious or forgettable? At Soft Touch Linens, we believe the secret to unforgettable comfort lies in one simple metric: GSM.
Let’s decode it.
📏 What Is GSM?
GSM stands for “grams per square metre” — a measure of towel density. The higher the GSM, the thicker and more absorbent the towel. Lower GSM towels are lighter, quicker to dry, and often more cost-effective.
🧮 GSM Breakdown for Hospitality Towels
| GSM Range | Feel | Best For |
|---|---|---|
| 300–400 GSM | Lightweight, fast-drying | Budget hotels, gyms, high-turnover stays |
| 400–500 GSM | Balanced softness and absorbency | Mid-range hotels, guest houses |
| 500–600 GSM | Plush, indulgent | Boutique hotels, luxury B&Bs |
| 600–800 GSM | Spa-grade luxury | Premium suites, wellness retreats |
600 GSM is often the sweet spot — soft enough to impress, practical enough to launder efficiently.
🧵 Why GSM Matters
- Guest Satisfaction: High-GSM towels feel indulgent and elevate the stay.
- Laundry Efficiency: Lower GSM towels dry faster and reduce energy costs.
- Brand Perception: GSM reflects your commitment to quality — even if guests don’t know the term, they feel the difference.
🌿 Other Factors to Consider
GSM is just one part of the story. For true hospitality-grade performance, look for:
- Turkish or ring-spun cotton for softness and durability
- Double-stitched hems to prevent fraying
- Colorfast dyes for long-term elegance
- Pre-shrunk fabrics to maintain shape after laundering
🛍️ Ready to Upgrade Your Towels?
Explore our hotel towel collection — curated for comfort, compliance, and brand elegance. Whether you’re outfitting a boutique B&B or a luxury spa, we’ll help you choose the perfect GSM for your guests.
Shop now at softtouchlinens.co.uk — where comfort meets compliance.