A dressing gown is an elegant and essential piece of clothing. They can be worn on a variety of occasions and at any time of day, such as while relaxing around the house or getting ready in the morning. For hoteliers, too, investing in luxury dressing gowns can be a strategic decision that can yield various benefits, both tangible and intangible. Luxury dressing gowns elevate the overall guest experience, providing a sense of indulgence and pampering that leaves a lasting impression. The attention to detail and the opportunity to relax and unwind in luxurious comfort during their stay are appreciated by guests. Moreover, offering luxury dressing gowns sets your hotel apart from competitors and reinforces your brand’s image of sophistication, elegance, and superior service. It communicates to guests that you prioritise their comfort and well-being, which enhances your hotel’s reputation. 

Nonetheless, it can be difficult to choose the ideal robes for your establishment when there are so many options available. In this blog, we will explore the most important questions that you need to ask while buying them. 

Top Questions That You Need to Ask When Buying Dressing Gowns 

By asking the following questions, you can find the best dressing gowns for your hotel. 

#1 What Material Is the Best for Dressing Gowns? 

When choosing the material for your hotel’s towelling dressing gown, consider the climate and ambiance. Opt for plush and absorbent fabrics like cotton or terry cloth in colder climates to achieve a cosy feel. For warmer environments, choose lightweight options such as microfiber or satin to keep things cool and breathable. 

#2 Are the Robes Durable and Easy to Maintain? 

To withstand the rigours of regular laundry and everyday hotel use, durability is crucial. Make sure the dressing gowns are made of high-quality fabrics that won’t become brittle with repeated washings. These robes should withstand repeated washings without losing their softness or colour, have reinforced seams, and resist shrinkage and pilling for long-lasting durability in tough conditions. 

#3 Are the Robes Comfortable and One-Size-Fits-All? 

When selecting dressing gowns for your hotel guests, prioritise comfort. Make sure the robes are designed to maximise comfort with a relaxed fit and soft, luxurious fabric that feels gentle against the skin. You can also choose one-size-fits-all or adjustable robes to accommodate guests of all shapes and sizes. 

#4 Do the Robes Offer Added Features or Customisation Options? 

While looking for luxury dressing gowns, make sure to invest in those that offer additional features such as pockets, shawl collars, or monogramming to enhance the guest experience and add a personalised touch. Explore customisation options to imprint your hotel’s logo or monogram onto the robes for a branded touch that leaves a lasting impression. 

#5 What Is the Supplier’s Reputation and Customer Service? 

To ensure a seamless purchasing experience, research the reputation and reliability of suppliers before making a purchase. Choose reputable suppliers known for delivering high-quality dressing gowns and providing excellent customer service. Read reviews, request samples, and inquire about warranties or return policies to avoid any unexpected setbacks or disappointments during your shopping journey. 

#6 What Is the Cost and Value Proposition? 

When investing in dressing gowns for your hotel, prioritise value over cost. Consider the long-term benefits of quality robes in enhancing guest satisfaction and loyalty, as well as generating positive reviews and referrals. Evaluate durability, comfort, and brand alignment to make an informed decision that maximises ROI. 

Final Thoughts 

The plushness and comfort of luxury dressing gowns, add to visitors’ sense of relaxation and overall well-being during their stay. Providing a cosy robe allows guests to unwind in style, whether they’re lounging in their room, enjoying spa services, or savouring breakfast on their private balcony. This improves guest satisfaction and retention while also offering a chance for upselling and bringing in more revenue for your hotel. In case you are in search of premium-quality dressing gowns, visit Soft Touch Linens. As a renowned linen manufacturer, we provide the largest selection of premium dressing gowns at competitive rates.